about us
"PAST INSTINCT" our name
- Past: This represents the historical and cultural aspects of our brand. It suggests a reverence for traditions and the artistic expressions of different civilizations. Our clothing line may draw from various historical periods, reimagining traditional garments, patterns, and symbols to celebrate the rich tapestry of human history.
- Instinct: This element of the brand name emphasizes the raw, natural force that drives all creatures, including humans. In the context of your brand, it reflects a design philosophy that is inspired by the innate qualities of animals — their strength, grace, adaptability, and beauty. It speaks to a visceral connection with nature that is often lost in modern life.
Together, "Past Instinct" signifies a fusion of historical art and cultural symbols with the inherent beauty and power of the animal kingdom. Each piece of clothing is not justa fashion statement but a narrative that pays homage to the cultural art styles and the instinctual traits that have shaped human evolution and identity. Our brand tells a story of civilization through the timeless dance of humans with the natural world, captured in wearable art that honors both the past and the primal instinct within.
LOGO
Our logo for "Past Instinct" is a striking geometric design that comprises a pattern created by repeating a singular motif four times. The motif appears to be an abstract letter "X" overlaid with a triangle on each of its arms, resulting in a complex, symmetrical design. The aesthetics hint at an ancient or primal theme, forms. This symmetrical arrangement gives the impression of stability and balance, which could be a subtle nod to the equilibrium between past and instinct in our brands ethos. The use of negative space within the logo adds depth and dimension, making our pattern stand out even more.
ENDANGERED ANIMALS
Past Instinct is a forward-thinking clothing brand deeply committed to the conservation of endangered animals. With a profound understanding of the urgent need to protect the planet's most vulnerable species, Past Instinct pledges to donate 1% of all sales directly to the World Wildlife Fund (WWF). This initiative underscores the brand's dedication to not just fashion, but to fostering a positive impact on the environment. Through every purchase, customers of Past Instinct become active participants in a global movement to safeguard wildlife, ensuring that their fashion choices contribute to a greater cause. This innovative approach exemplifies Past Instinct's mission to blend style with social responsibility, making it more than just a clothing brand, but a champion for environmental conservation.